Turning daily routines into an engaging digital journey with Routine Hero
About the client
Artgrafii is a Korean creative firm specializing in digital innovation, marketing, and design. With a mission to help individuals meet diverse lifestyle needs, they develop user-centric solutions that combine functionality and creativity.
About the project
Routine Hero is a habit-tracking app that encourages people to build meaningful routines through custom time tracking, insightful analytics, and a calming interface. The app transforms routine management into a motivating and personal journey, offering tools to measure time, review achievements, and share progress in a self-expressive way.
SaaS
Wellness
UX/UI Design
Client’s challenges & expectations
Artgrafii wanted Routine Hero to stand out in the crowded wellness app market by offering a calm, clutter-free experience that reduces cognitive overload, a motivating, playful environment where users feel encouraged rather than pressured, and a streamlined user flow that simplifies onboarding and daily use.
The main business pain point was differentiation: how to avoid becoming “just another habit app” and instead build a product that supports both personal productivity and emotional engagement.
Our approach
- Strategy and foundations
- Conducted research on user pain points in existing habit trackers
- Segmented audiences by lifestyle patterns to tailor the flow to self-driven achievers and creative users
- Structured an information architecture focused on reducing steps, so tracking feels intuitive
- UX decisions
- Designed a clear onboarding process that merges user info and setup to minimize friction
- Simplified flows for starting a routine, viewing progress, and customizing posts
- Added flexible navigation to balance structure and creativity
- Visual and brand direction
- Developed a supportive, soft aesthetic using muted greens and neutrals with warm accents for focus cues
- Selected DM Sans typeface for its readability and approachable tone
- Integrated playful geometric elements inspired by poster and social media design, turning the app into a “creative canvas” rather than a strict tracker
- Conversion & engagement elements
- Customizable cards, tags, and post templates make tracking feel personal and shareable
- Progress insights were presented in clear visual forms, supporting long-term engagement and user loyalty
Results
Routine Hero now has a cohesive design system and streamlined user experience that sets a strong foundation for growth. While long-term product metrics are not yet publicly available, early signs suggest that the simplified flows and supportive visual identity position the app well for higher engagement, stronger differentiation, and easier marketing communication. The project outcomes create clear opportunities for the client to test adoption strategies, refine user retention, and build brand recognition in the competitive wellness app market.
- Business value
- Easier differentiation in the saturated wellness app market
- Clearer user communication and reduced churn risk thanks to simplified flows
- A scalable design foundation that supports both user engagement and future marketing
